The Hidden Costs of Sending Your Safety Mailing Internally
August 18, 2021
Have you ever decided to make dinner at home instead of going out to eat, because you know it will save you money? Along this same train of thought is the idea that sending your annual propane safety mailing internally will cost you significantly less—but we’re here to let you know about a few hidden costs you may not have considered when it comes to internal safety mailing.
Hidden Cost #1:
What many propane marketers don’t think about is that sending a safety mailing in house pulls your staff away from other business-related tasks. Unless you’re hiring more staff just for the safety mailing season, you’ll have to sacrifice in other places while you create, organize, mail, and track your safety mailing every year. Plus, hiring and training designated staff certainly isn’t going to save you money on your mailing.
Hidden Cost #2:
It may cost more than you think to maintain and operate your printing and tracking equipment. After all, you must print your introduction letters, order your brochures, ensure your printing equipment is working properly, plan to have enough ink and toner, and prepare to label, mail, and track each letter to ensure it was delivered successfully.
Related Post: P3 Duty to Warn vs. Mail House Sending: Which Ranks Supreme?
Hidden Cost #3:
The third hidden cost is the price you pay if the unthinkable happens. Without third-party verification, it’s your word against the customer’s if a propane emergency were to happen. Save yourself the cost and reputation-killer of litigation if you are unfortunate enough to experience a propane emergency that could have been prevented with an accurate and timely propane safety mailing.
Safety Mailings Are Easier and More Affordable with P3 Duty to Warn
P3 Duty to Warn manages the entire safety mailing process for you. Our safety mailing includes a custom introductory safety letter and scratch-and-sniff PERC safety brochure. We manage customer lists with the highest security standards and use the National Change of Address database and the CASS software system to update your addresses. The comprehensive process is designed to help propane companies meet safety obligations as affordably as possible. Contact us for a free quote on your annual safety mailing.