The Importance of a Stand-Alone Duty to Warn Mailing
July 27, 2020
We have a question for you—was your most recent Duty to Warn safety mailing a stand-alone piece? Sending a safety mailing is an industry best practice for propane marketers across the United States and provides increased homeowner safety and reduced risk and liability for your propane company. While there are many ways you can communicate this important safety information, a stand-alone mailing will stand out from the rest for maximum impact. A stand-alone safety mailing, or a Duty to Warn sent alone with no other marketing materials, will help ensure that your customers get the information they need.
At P3 Duty to Warn, we send a personalized introductory safety letter and the PERC scratch-and-sniff safety brochure. Here are three primary reasons we have developed our turn-key process.
Clearly Presented Safety Information: Stand-alone safety mailings keep the information you want your customers to see at the forefront, which reduces the chance they will miss your Duty to Warn. While it might seem easier to include your Duty to Warn message on propane invoices or your seasonal newsletter, this poses a risk that your customers will miss the information. P3 Duty to Warn sends a personalized stand-alone mailing to each account holder.
Third-Party Verification for Your Records: Our turn-key process provides a verification certificate that demonstrates your safety mailing was completed and sent. This certificate is critical to have in your company’s records, proving that your mailing was sent out to your propane customer list. P3 will provide you with a copy of this certificate, and we’ll also keep it on record just in case you need it down the line.
Risk Reduction for Yourself and Your Customers: Keeping your Duty to Warn information separate from other customer communication and having a record of sent mailings can help avoid liability for legal issues. When Duty to Warn information is presented with other marketing materials, the message loses its impact.
Our stand-alone Duty to Warn safety mailing process is a cost-effective and simple solution to mailing your annual Duty to Warn. Contact us if you’d like to learn more about our stand-alone safety mailing process or request a no-obligation quote!